Digital Marketing Insights
Practical notes on advertising, search, conversion and AI visibility from Olajire Olawale Emmanuel.
How Much Should a Nigerian Business Spend on Meta Ads?
A decision framework for setting a testing budget around economics and learning requirements.
Google Ads vs Meta Ads for Nigerian Businesses
How to choose the channel that matches existing demand and your offer.
How I Am Building Visibility in ChatGPT Search
The public methodology behind this site's GEO/AISO experiment.